Every engagement starts with listening, asking questions and getting to know you like you know you with insatiable curiosity.
I blend consultancy with agency, working on strategy level AND a tactical level running point on recommended projects.
The key to growth is continual improvement. We'll measure metrics and make adjustments where necessary to maximize our dollar.
I gather as much information as possible by meeting with you to listen, observe, understand and document.
I'll cross-reference data and learning to put the puzzle together uncovering strengths, weaknesses and opportunities.
Once we've agreed on a project list and budget, I gantt chart the timeline and outline project briefs for activated specialists.
My role is the connective tissue between you and your curated group of specialists to retain alignment, provide guidance and manage communication along the way.
Our objectives will determine KPIs that we'll use to measure success. We'll report on tactical impact and how to proceed with recommended optimizations.
Marketing is a marathon. We'll take our results - good, bad and ugly - and make alterations to our marketing and media mix.